Markets
Philippine Market
- Aggressively yet cost effectively promote Philippine travel to Guam by enhancing awareness and strengthening the positive image for the island as a safe and friendly premiere resort for first-time travelers and repeat tourists alike.
- Concentrate cost-effective marketing efforts in each identified segment in the most cost-effective manner that would translate to higher visitor arrivals.
- Expand primary market scope from Metro Manila to Cebu and Davao.
- Achieve at least a 2% growth in visitor arrivals to 12,189 for FY2011.