North America / Military Market
- Maintain the total number of travelers to Guam from the Mainland from 2009 to 2010.
- Target seasonal travel by developing joint promotions and tour packages with carriers during off-peak periods.
- Increase awareness of Guam as an R&R destination for military personnel stationed in the Pacific.
- Increase utilization of the Internet as an information resource regarding travel to Guam.
- Increase number of adventure travelers to Guam through promotional activities.
- Increase the number of business travelers who visit attractions, use the facilities, and take tours.