- Build the image of Guam as a family destination, like home away from home.
- Position Guam as a shopping destination through co-promotion with Guam shopping centers.
- Develop relaxation and "safe" concept to promote Guam as a fresh honeymoon destination.
- Position Guam as a dynamic destination and actively target various sports-related SIT groups, as well as younger visitors.
- Promote Guam as a destination for English learning.
- Create and develop diverse programs for seniors.
- Introduce various types of infrastructure for MICE travel.
- Increase exposure of GVB brand and public relations through online channels.
- Achieve 10% of total Korean outbound travelers