Markets
Japan Market
- Continue to aggressively promote Japanese travel to Guam by developing programs to meet and satisfy the market's requirements.
- Create a favorable situation for travel trade to sell Guam more aggressively in light of the consumer pursuit of experience and value.
- Improve Guam brand image by marketing Guam as an upscale destination while maintaining appeal for mass travel market.
- Increase impact of advertising and public relations based on smart choices of ambassadors with greater market appeal despite lower share of voice compared to competition, due to budget constraints, and the value of the Yen.
- Achieve 1,000,000 visitors from Japan.
- Reach 5.9% of Japan outbound market share.