Markets
China Market
- Aggressively promote expatriates, affluent experienced Chinese traveler, corporate travel for leisure and MICE, weddings and honeymoons, and education travel.
- Liaise more cost-effective joint promotion opportunities with leading travel agents, foreign chambers, and expats/local media, agency fam tours, media fam tours, expat sponsorship events, airlines, and international expos to maintain Guam awareness under budget constraints.
- Work closely with airlines for charter flights and new route development.
- Increase visitors from Mainland China to 8,000.