Australia / Europe Market
- Generate interest and excitement of the travel trade to work with GVB to build Guam interest and convert their clients as inbound arrival numbers for Guam.
- Educate travel agents in the selling of Guam as the gateway to Magnificent Micronesia.
- Develop an awareness of Guam’s attractions and facilities within the niche markets identified.
- Increase the awareness of Guam as an ideal location for conducting business in the Asia/Pacific area and as an extended stopover resort destination for travelers to the region.
- Continue to support the Continental Airlines, the only air carrier servicing the Micronesia Islands, Australia and Fiji routes.
- Gain more awareness in the European markets and welcome various fam tours for interested travel agents or media writers to explore Guam and Micronesia.
- Set aside funding for the European market for GVB to participate in various programs.
- Continue participation in activities and programs for the European market which were initiated in FY2010.