Markets
Marketing Objectives
- Strengthen the relationship with travel industry partners by organizing diverse programs including sales incentives and participating in tourism fairs in core markets including Japan, Korea, China, Hong Kong, Taiwan, North America, and the Philippines.
- Increase Guam’s online presence to consumers by using search engine optimization tactics such as consumer web promotion tie-ins, keyword searches, and blogging on major websites.
- Promote the beauty of Guam through location shooting of popular television drama series, music, and feature videos for each core market and generate valuable exposure value to targeted audiences of general consumers.
- Leverage popular consumer products with Guam’s messaging to travel through online promotions to produce equities of familiar brands with Guam’s brand.
Japan Market
Continue to aggressively promote Japanese travel to Guam by developing programs to meet and satisfy the market’s requirements.
Korea Market
Build the image of Guam as a family destination, like home away from home.
China Market
Aggressively promote expatriates, affluent experienced Chinese traveler, corporate travel for leisure and MICE, weddings and honeymoons, and education travel.
Taiwan Market
Continue to elaborate the theme of "Fun & Easy in Guam."
Pacific/Micronesia Market
Generate interest and excitement of the travel trade to work with GVB to build Guam interest and convert their clients as inbound arrival numbers for Guam.
Hong Kong Market
Aggressively promote wedding and honeymoon travel, FIT travelers, families, corporate travel for leisure and MICE, golfers and divers, and education travel.
North America/Military Market
Maintain the total number of travelers to Guam from the Mainland from 2009 to 2010.
Australia/Europe Market
Generate interest and excitement of the travel trade to work with GVB to build Guam interest and convert their clients as inbound arrival numbers for Guam.
Philippines Market
Aggressively yet cost effectively promote Philippine travel to Guam by enhancing awareness and strengthening the positive image for the island as a safe and friendly premiere resort for first-time travelers and repeat tourists alike.