(April 3, 2013; Tumon, Guam) As part of continuing efforts to help local businesses respond to the continuing increase in the number of Chinese visitors to Guam, the Guam Visitors Bureau (GVB), with the support of the Pacific Asia Travel Association (PATA), will host a China Outbound Travel Market Symposium on May 22.
In Calendar Year (CY) 2012, arrivals from China to Guam rose from 7,068 to 8,939 – a significant increase of 26.5% compared to CY2011. While China arrival numbers are expected to continue to rise, a visa waiver for China would increase visitor arrivals dramatically. This is important because Chinese outbound travelers, who have high incomes and are well educated, have steadily increased over the past several years and Guam’s economy can benefit by obtaining market share from this lucrative target segment.
“There is extensive work being done in Guam and Washington DC to facilitate a visa waiver for China,” said GVB General Manager Karl A. Pangelinan. “Based on information Governor Calvo brought back from meetings on his recent trip to the nation’s capitol, we expect a decision to be made later this year.”
GVB hosted the first Symposium in October 2010, which focused on understanding the profile of Chinese outbound travelers and how to generate relationships with Chinese agencies to build Guam’s awareness in China. This year, the Symposium is scheduled for May 22, 2013 and will be a full-day event focused on how to maximize opportunities in welcoming increasing numbers from Chinese visitors by meeting their new travel wants and needs.
Further details on the event venue and the program will be announced shortly.
For more information about the Symposium, contact GVB Marketing Manager Pilar Laguaña at 1(671) 648-1503 or via e-mail at pilar.laguana(visit)visitguam.org.
For more information on sponsorship opportunities, please contact Glimpses of Guam at 1(671) 649-0883: Sharleen Marchesseault at ext 105 or Maureen Maratita at ext 124 or via e-mail at dir_agency(visit)glimpsesofguam.com.