PANELISTS TO DISCUSS GUAM CHINA MARKET GROWTH TOPICS
(May 7, 2013; Tumon, Guam) The Guam Visitors Bureau (GVB) is pleased to announce that two panels of experts will gather at the China Outbound Travel Market Symposium on May 22.
Panel topics will allow for presentations and open discussion on the broad themes of:
- “Lessons learned in preparing for China Outbound Travel Markets,” which will include information on how businesses can capture their share of the market; dealing with wholesalers, and successful integration of the China market sector into business plans; and
- How Guam can best prepare for the coming influx of China visitors.” This panel will focus on the variety of service expectations, workforce development and language challenges.
Panelists will include a variety of experts from on and off-island with appropriate experience and ideas to share with attendees.
GVB General Manager Karl A. Pangelinan said, “The panelists will help us examine in detail those topics of interest to businesses and organizations that desire to better understand the China outbound travel market. Thanks to them and our distinguished experts, attendees will take away from the symposium ideas and information they can use to build their businesses in this important market sector.”
A number of distinguished experts have already confirmed attendance at the Guam Visitors Bureau China Outbound Travel Market Symposium.
Coming to Guam for the Symposium are:
- Kate CHANG, Regional Director for China, Pacific Asia Travel Organization (PATA)
Based in Beijing, Ms. Chang is the China Director at PATA and has the goal of representing the interests of the Association in China, with particular focus on strengthening relationships with the public and private sectors of China (PRC)’s rapidly growing tourism industry. Ms. Chang has considerable private-sector experience in China and abroad in such areas as destination marketing, MICE and hotel marketing and sales.
- Dr. WANG Xinjun, CEO of Ivy Alliance Tourism Consulting Co. Ltd.
Dr. Wang is associated with the research and development of travel services and the outbound China travel industry, as a major drafter of China’s outbound tourism policies and regulations during his tenure at the Department of Industry Management of the China National Tourism Administration. After a period at one of the largest travel service groups in China, Dr. Wang joined the Ivy Alliance Consultancy in 2006 and is now its CEO.
- Mr. GUO Ming, Chief Operating Officer of HH Travel; Executive Chairman of the TM Group
A former professor at the Beijing Institute of Tourism, Mr. Guo has been at the forefront of the development of the China tourism industry. Mr. Guo is a pioneer of the high-end tourism industry in China and has more than 20 years of experience in tourism services and management. Mr. Guo founded Trip TM in 2007, which specializes in international and domestic services and management for the customized private travel of influential and high end travelers.
According to travel trade information, in 2012 Chinese outbound departures achieved 83.18 million in total, representing a year-on-year growth of 18.41%. The number of outbound departures is expected to keep increasing at an average growth rate of more than 10% in the next 10 years. Besides Beijing, Shanghai and Guangzhou, the second and third-tier generating regions will become a growth point.
The Free Independent Travel market and island vacation travel market will keep growing. The Cruise Market will develop rapidly.
GVB hosted the first Symposium in October 2010, which focused on understanding the profile of Chinese outbound travelers and how to generate relationships with Chinese agencies to build Guam’s awareness in China. This year, the Symposium will be a full-day event focused on how to maximize opportunities in welcoming increasing numbers of Chinese visitors by meeting their travel wants and needs.
Businesses wishing to be represented should register now, since attendees numbers are well on the way to capacity. Registration of $50 for the day includes a full lunch. PATA Micronesia rates are also available.
Register by logging on to the Guam Visitors Bureau website at www.visitguam.org to reserve your seat.
PATA and the International Forum on China Outbound Tourism are supporting the Symposium. Sponsors include United, DFS, Bisita Guahan, Kloppenburg Enterprises, Inc., the AB Won Pat International Airport, Guam, Bank of Guam, Marianas Variety, the Marianas Business Journal, Tan Holdings, and IT&E. Special thanks to the University of Guam and the Hyatt Regency Guam.
The program will be announced shortly.
For more information about the Symposium, contact GVB Marketing Manager Pilar Laguaña at 1(671) 648-1503, email at pilar.laguana(visit)visitguam.org or GVB Marketing Officer II Gina Kono at 1(671) 648-1504, via e-mail at gina.kono(visit)visitguam.org.
For more information on sponsorship opportunities, please contact Glimpses of Guam at 1(671) 649-0883: Sharleen Marchesseault at ext 105 or Maureen Maratita at ext 124 or via e-mail at dir_agency(visit)glimpsesofguam.com.