FIVE YEAR STRATEGIC PLAN
2007 - 2011

The Adobe PDF files below are separated into specific sections for ease-of-use. For the entire document in PDF format (3.89MB) click HERE.

TABLE OF CONTENTS


EXECUTIVE SUMMARY
 
I. INTRODUCTION
 
II. GUAM VISITORS BUREAU
 
III. MARKET OUTLOOK
 
IV. CURRENT TOURISM SITUATION
 
V. GVB STRATEGIC MARKETING PLAN
 
VI. DESTINATION MARKETING - GUAM

VII. DESTINATION DEVELOPMENT & ENHANCEMENTS
 
VIII. INSTITUTIONAL REFORMS
 
IX. COMMUNITY SUPPORT
 
X. GOVERNMENT RELATIONS
 
APPENDIX

 

 

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